Search results for "event marketing"

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Hay'Market
Mar 20, 2019
柏金

Hay'Market"Hong Kong

Hay'Market"Hong Kong

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Former Fox TV marketer targets events industry with furniture rental business
Dec 12, 2011
Unknown Unknown

Former Fox TV marketer targets events industry with furniture rental business

HONG KONG - Sonia Jackson, a former senior vice president of marketing at Fox TV, has opened Iroco Design - providing high-end designer furniture rental service for PR, marketing, event and model agencies.

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Robust market set to push up events sector
Feb 28, 2005

Robust market set to push up events sector

MELBOURNE AIME 2005 opened into the most robust of business conditions for the international corporate meetings and incentive travel market.

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Leo Burnett Thailand's Cannes predictions event
Jun 16, 2013

Leo Burnett Thailand's Cannes predictions event

Leo Burnett Thailand's "Face the New Face of Lion" event was held at House RCA, a boutique theater in RCA Plaza, on 13 June. The annual event brought together marketing enthusiasts who were challenged to predict which commercials will bring home prestigious Gold Lion awards from the 2013 Cannes Lion International Festival of Creativity.

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Events: Asian Brand Marketing Effectiveness Awards 2004
Oct 21, 2004

Events: Asian Brand Marketing Effectiveness Awards 2004

Beacon's chihuahua wins judges' hearts.

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Carlsberg's 'Global relaunch' event
Apr 21, 2011

Carlsberg's 'Global relaunch' event

Carlsberg held its 'Global relaunch' event on 6 April at the ArtScience Museum located at the Marina Bay Sands in Singapore. The beer brand launched its new brand positioning and new tagline 'That calls for a Carlsberg!' to target a younger more dynamic market, speaking to them in their language, inspiring them to do the right thing and live each day to the fullest.

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INTERNET MEDIA: Go-events pushes region's event marketers Web-side
Feb 17, 2000

INTERNET MEDIA: Go-events pushes region's event marketers Web-side

Go-events.com is moving onto Asia's Web scene with a bang, opening up its Hong Kong office this month. In typical break-'Net time, Go-events kicked off its August '99 operations in the Lion City as a business-to-business event information site and a content syndicator for the region's major search engines and portals. "Event organisers tend to typically promote their sites by accumulating a database of information and it's the same series of people they're always inviting," said Go-events.com chief operating officer Patrick Chouinard. "Go-events.com opens up organisers to the world of the Internet and gives them access to people who are interested in the events but who wouldn't otherwise be on their distribution list". Content syndication dictates that when an event organiser wishes to list on Go-events.com, their event can also be found on one of the firm's channel partner sites, including China.com, hongkong.com, South China Morning Post (www.scmp.com) and I-Quest's international business traveller portal, WorldRoom.com. According to Mr Jim James, Go-events.com CEO and founder, one per cent of all partner site users look for event listings. And at present this traffic alone is garnering a total of two million monthly pageviews. "One of the challenges is managing to build the brand with a consistent image - we're catering to people worldwide that are interested in a number of different types of events, from conferences, exhibitions and training, to education. "We cover every (event) from pig farming in China through to venture capital in Silicon Valley," said Mr James. Set to launch Zhongwen.com, Go-event's Chinese JV partner site within this quarter, he believes content syndication so far in Asia has not been "considered particularly sexy"; relying largely on ownership rather than aggregation. "Content is going to be king - it's what you need to leverage traffic and revenue," Mr James said. To date, much of the site's success has been through word-of-mouth marketing, building content, creating the community and generating commerce around that community. However, wising-up to the need for more impactful efforts, one third of Go-events.com's undisclosed annual budget is being poured into this year's marketing directive. This includes rolling out a newsletter, sponsoring pages of the Singaporean online magazine, Asia 21 (www.Asia21.com.sg) and distributing banner ads on China's Web Union network. "We're not trying to be a portal or compete with portals," said Mr James. "And we don't do editorial - all the content is value-added by the publishers themselves." Go-events.com's key draw is a real-time events information feed, with content updated by regional and global event companies, vendors and trade associations. And the future for the site lies in ecommerce. Go-events already boasts online registration capabilities, linking up-and-coming events such as Comdex at Singapore Informatics 2000 to prospective attendees. "We will be able to supply the individual with discounted hotel rooms and bonus points for buying tickets through Go-events.com - we're building a platform for permission marketing," Mr James said.

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INTERNET MEDIA: Go-events pushes region's event marketers Web-side
Feb 17, 2000

INTERNET MEDIA: Go-events pushes region's event marketers Web-side

Go-events.com is moving onto Asia's Web scene with a bang, opening up its Hong Kong office this month. In typical break-'Net time, Go-events kicked off its August '99 operations in the Lion City as a business-to-business event information site and a content syndicator for the region's major search engines and portals. "Event organisers tend to typically promote their sites by accumulating a database of information and it's the same series of people they're always inviting," said Go-events.com chief operating officer Patrick Chouinard. "Go-events.com opens up organisers to the world of the Internet and gives them access to people who are interested in the events but who wouldn't otherwise be on their distribution list". Content syndication dictates that when an event organiser wishes to list on Go-events.com, their event can also be found on one of the firm's channel partner sites, including China.com, hongkong.com, South China Morning Post (www.scmp.com) and I-Quest's international business traveller portal, WorldRoom.com. According to Mr Jim James, Go-events.com CEO and founder, one per cent of all partner site users look for event listings. And at present this traffic alone is garnering a total of two million monthly pageviews. "One of the challenges is managing to build the brand with a consistent image - we're catering to people worldwide that are interested in a number of different types of events, from conferences, exhibitions and training, to education. "We cover every (event) from pig farming in China through to venture capital in Silicon Valley," said Mr James. Set to launch Zhongwen.com, Go-event's Chinese JV partner site within this quarter, he believes content syndication so far in Asia has not been "considered particularly sexy"; relying largely on ownership rather than aggregation. "Content is going to be king - it's what you need to leverage traffic and revenue," Mr James said. To date, much of the site's success has been through word-of-mouth marketing, building content, creating the community and generating commerce around that community. However, wising-up to the need for more impactful efforts, one third of Go-events.com's undisclosed annual budget is being poured into this year's marketing directive. This includes rolling out a newsletter, sponsoring pages of the Singaporean online magazine, Asia 21 (www.Asia21.com.sg) and distributing banner ads on China's Web Union network. "We're not trying to be a portal or compete with portals," said Mr James. "And we don't do editorial - all the content is value-added by the publishers themselves." Go-events.com's key draw is a real-time events information feed, with content updated by regional and global event companies, vendors and trade associations. And the future for the site lies in ecommerce. Go-events already boasts online registration capabilities, linking up-and-coming events such as Comdex at Singapore Informatics 2000 to prospective attendees. "We will be able to supply the individual with discounted hotel rooms and bonus points for buying tickets through Go-events.com - we're building a platform for permission marketing," Mr James said.

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Isobar launches mobile 'hackathon' event in Asia
Feb 18, 2013
Unknown Unknown

Isobar launches mobile 'hackathon' event in Asia

SINGAPORE - Digital marketing agency Isobar is launching a global initiative called Isobar Create 32 with a mobile solutions competition in Asia-Pacific this weekend.

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SPH iink awards event and winners
Aug 28, 2012
Staff Reporters

SPH iink awards event and winners

The SPH iink awards took place at Avalon, Singapore, on Friday 17 August. Organised by Singapore Press Holdings (SPH), the awards event was originally launched to celebrate the best print advertisements, but it now covers advertisements in the whole spectrum of SPH media platforms: digital, radio and out-of-home. BBH Asia Pacific and PHD Singapore were crowned creative and media agencies of the year.

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Nickelodeon hosts 'Slime Cup' event in Singapore
Jul 21, 2013

Nickelodeon hosts 'Slime Cup' event in Singapore

Nickelodeon hosted the first Nickelodeon Slime Cup on 20 and 21 July. Billed as the slimiest integrated sports festival in Singapore and sponsored by SingTel mio TV, the event was held at D’Marquee at Downtown East and attracted 7,000 kids and their families. A total of eight teams competed in futsal matches, and about 6,000 litres of slime were produced.

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CEI to host event planning forum in China
Jul 29, 2013
Staff Reporters

CEI to host event planning forum in China

This year’s CEI North Asia Forum on 9 and 10 September at the Fairmont Yancheng Lake in Kunshan will provide networking opportunities, workshops and teambuilding exercises for event organisers and corporate buyers.

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Guinness continues association with International Rugby Sevens event
Oct 30, 2012
Staff Reporters

Guinness continues association with International Rugby Sevens event

SINGAPORE – Guinness is to continue its association with the annual Singapore Cricket Club (SCC) International Rugby Sevens, marking its fifth consecutive sponsorship of the event.

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Gucci’s Spring/Summer 2013 event in Singapore
Apr 15, 2013
Staff Reporters

Gucci’s Spring/Summer 2013 event in Singapore

Auditoire Singapore launched Gucci’s Spring/Summer 2013 event at the ArtScience Museum at Marina Bay Sands with a fashion show and after-party on 22 March and an archive exhibition up until 24 March.

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ING events promote 'Easy defender' internally and externally
Apr 23, 2013
Staff Reporters

ING events promote 'Easy defender' internally and externally

Jack Morton Worldwide delivered an internal celebration event and a consumer-activation campaign for ING Hong Kong and Macau, promoting the brand's 'Easy defender' products. The internal celebration hosted 3000 agents, staff and VIPs on 18 February at AsiaWorld-Expo. The consumer activation featured a series of street dance 'flash mobs' that appeared in six locations around Hong Kong in March.

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Bars, brands join ‘Drink for Good’ event
Aug 29, 2013
Unknown Unknown

Bars, brands join ‘Drink for Good’ event

HONG KONG - More than 60 bars and 40 corporate sponsors, including British Airways, Bank of America, The Economist, Maxus and Ogilvy have teamed up with charity organisation HandsOn Hong Kong for a 4 September fund-raising event.

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EVENTS: Asian Brand Marketing Effectiveness Awards 2003 - Celebrating effectiveness and creativity
Oct 16, 2003

EVENTS: Asian Brand Marketing Effectiveness Awards 2003 - Celebrating effectiveness and creativity

Cerebos Thailand and its advertising agency Lowe Thailand beat a tough field, including two very strong contenders, to claim the Platinum prize at Media's inaugural Asian Brand Marketing Effectiveness Awards 2003.

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Havas Media’s inaugural Advent event in Singapore
Dec 19, 2011

Havas Media’s inaugural Advent event in Singapore

Havas Media launched an inaugural annual event Advent in the first week of December at Grand Hyatt Hotel Singapore. This is the first of the series of event, which the agency plans to organise yearly for clients and stakeholders. This year’s event was titled “Expanding the possibilities in social media marketing” was marked by presentations from senior executives of Havas Media and Facebook. The event attracted attracted about 120 clients , media owners and other stake holders

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Tiger Street Football kicks off campaign for first Australia event
Apr 9, 2013
Staff Reporters

Tiger Street Football kicks off campaign for first Australia event

SYDNEY - Asia-Pacific Breweries is working to build interest in the first Australia appearance of its Tiger Street Football event in May with an effects-laden teaser ad.

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Tiger renews title sponsorship for Street Football, expands event to Australia
Nov 27, 2012
Byravee Iyer

Tiger renews title sponsorship for Street Football, expands event to Australia

ASIA-PACIFIC - ESPN Star Sports Event Management Group has scored multi-year sponsorships renewals for two of its marquee events: Tiger Street Football and the Achilles Formula Drift Asia.

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