Welcome to the region's most comprehensive research on consumer brand perception, presented by Campaign Asia-Pacific and based on an exclusive survey conducted by Nielsen. Scroll down for this year's top 1000, discover the biggest brand battles with our interactive charts, track the rise and fall of specific brands over the last 15 years, drill down into 14 specific APAC markets and read about the factors that drive brand performance.
Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. The survey was conducted from March 16-April 11, 2018. The study explores consumer attitudes in 14 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Research relies on a total of 400 respondents in each market, except Japan, India and China where participants number 800, 1200 and 2000 respectively. To be representative of market populations, survey quotas target age, gender and monthly household income.
The study encompassed 15 major categories (alcohol, financial services, automotive, retail, apparel & accessories, restaurants, food, beverage, consumer electronics, home appliances, courier services, media and telecommunications, sports, transportation/travel and leisure, and household and personal care) and 81 sub-categories. Participants gave responses to the following questions:
“When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”
“Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”