Google's 'Enhanced campaigns'

Google recently announced changes to the targeting capabilities within search-marketing campaigns, and Campaign-Asia Pacific has gathered three expert comments on what brands need to know about these changes.

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Fox Premium Index Native Ad 2
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Nov 29, 2017

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Benefits and concerns surrounding Google Enhanced Campaigns
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Mar 18, 2013

Benefits and concerns surrounding Google Enhanced Campaigns

Kristiina Mäkinen, regional director of business development for iProspect Asia-Pacific, discusses Google's latest update to AdWords.

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What do Google’s 'Enhanced Campaigns' really enhance?
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Feb 21, 2013

What do Google’s 'Enhanced Campaigns' really enhance?

Google's announcement of 'Enhanced Campaigns' in Google AdWords has caused some consternation among agencies and brands who lament the removal of particular features they have successfully employed for segmentation, write Lucy Jacobsen, digital media director, Dentsu Möbius.

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