The campaign, created by BMF, will run across TV, print and outdoor until mid November.
With a tagline, “your letterbox may never see another bill”, the campaign aims to highlight the service’s value proposition and encourage trial.
The 30-second TVC shows a personified letterbox protesting to the home-owner who has ditched him and is now using BPAY View instead.
Keith Brown, general manager business services at BPAY...
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