Sophie Chen
Sep 18, 2013

BPAY View launches campaign featuring ‘human letterbox’

SYDNEY - BPAY, an Australian payment service, has launched a new advertising campaign featuring a neglected mailbox in order to raise awareness about its electronic bill presentment service, BPAY View.

SYDNEY - BPAY, an Australian payment service, has launched a new advertising campaign featuring a neglected mailbox in order to raise awareness about its electronic bill presentment service, BPAY View.

The campaign, created by BMF, will run across TV, print and outdoor until mid November.

With a tagline, “your letterbox may never see another bill”, the campaign aims to highlight the service’s value proposition and encourage trial.

The 30-second TVC shows a personified letterbox protesting to the home-owner who has ditched him and is now using BPAY View instead.

Keith Brown, general manager business services at BPAY...

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