Developed by YR Singapore, the campaign moves slightly away from the concept of previous campaigns that highlighted the function of Caltex’s patented additive Techron in keeping vehicle engines clean.
The campaign extends across TV, online, print, outdoor and in-station and was launched across the Asia-Pacific region from 1 October. There are four TV spots to demonstrate different benefits of the fuel, as the red Caltex car triumphs over another vehicle in a number...
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