Developed by Campaigns Grey, the project was launched on 20 September, involving two components a music video that aims to rouse national pride, plus an initiative to enable Filipinos to display the 'bayanihan' spirit.
The campaign aims to avoid premature complacency from setting in amongst Filipinos, by encouraging a positive national psyche that would help them rise above the challenges to get closer to their ideal Philippines.
Music was selected from talent in the Philippines. The campaign...
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