Byravee Iyer
Sep 25, 2013

RAC hopes to save lives with car powered by attention

PERTH - Motoring services company RAC is applying technology to alert distracted drivers on the road with the launch of a world-first innovation—a car powered by attention.

PERTH - Motoring services company RAC is applying technology to alert distracted drivers on the road with the launch of a world-first innovation—a car powered by attention.

The initiative, done in collaboration with JWT, aims to raise awareness about the impact of inattention on roads, which is estimated to be a factor in 46 per cent of all fatal crashes in Australia.  

The Attention Powered Car’ employs the use of neuro-technology to make the car go’ when drivers are paying attention, and slow’ when they are not. To promote the car’s unveiling and to raise awareness about the issue, a...

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