Sophie Chen
Sep 19, 2013

RCL cruise invites customers to Instagram 'film festival'

SYDNEY - Global cruise brand Royal Caribbean International (RCL) has lauched an Instagram-hosted social media 'film festival' as part of its ‘Designed for WOW‘ national brand-awareness campaign.

SYDNEY - Global cruise brand Royal Caribbean International (RCL) has lauched an Instagram-hosted social media 'film festival' as part of its ‘Designed for WOW‘ national brand-awareness campaign.

Titled the InstaFilm Festival, the event invites cruise enthusiasts to capture 15-seconds of film that expresses their WOW’ moments, using Instagram’s new video feature and including the hashtag InstaFilmFest.

The most-popular films will be celebrated at a VIP onboard screening event in February 2014. Prizes will be awarded to the best film chosen by judges, the most popular film chosen by the public, and voters picked via a lucky draw.

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