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Sep 27, 2013

'Share a Coke' launches in Thailand

BANGKOK - Coca-Cola Thailand has unveiled an integrated campaign, entitled ‘Be fizzy, be bold, share a Coke’, for the launch of its ‘Share a Coke’ initiative in Thailand.

BANGKOK - Coca-Cola Thailand has unveiled an integrated campaign, entitled ‘Be fizzy, be bold, share a Coke’, for the launch of its ‘Share a Coke’ initiative in Thailand.

A total of 250 million Coca-Cola cans and PET bottles will have the new label depicting a set of expressions of positive feelings and complimentary words. Coca-Cola is also printing common nicknames on the labels.

The soft drink brand has invested more than US$4.49 million in the campaign, which includes digital and social media, field activations, promotions, and 30- and 45-second commercials titled Fern’.

Kostas Delialis, marketing director of Coca-Cola Thailand, noted that the campaign has...

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