Byravee Iyer
Sep 9, 2013

Star Wars Stormtrooper gets custom look in Nissan campaign

ASIA-PACIFIC - It all started with TBWA/Hakuhodo sending a personal letter to George Lucas asking to collaborate on a new campaign for Nissan’s mini SUV, Juke.

ASIA-PACIFIC - It all started with TBWA/Hakuhodo sending a personal letter to George Lucas asking to collaborate on a new campaign for Nissan’s mini SUV, Juke.

Now, the 30-second TV spot featuring the franchise's Stormtroopers, the fictional evil-Empire soldiers, is supported by a unique website, web films and several print advertisements. The campaign focuses on an edition of the Juke that can be customised with color selections and add-on parts.

The TV spot, titled ʻCity of Stormtroopersʼ above, features a soldier who shows up in bright red armorcomplete with white racing stripesafter a Juke with the same paint...

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