Sophie Chen
Sep 23, 2013

TAB rebrands betting service with everyman hero

SYDNEY - Western Australia’s TAB has launched a rebranding campaign to show its commitment to a more personalised and rewarding betting experience for its punters.

SYDNEY - Western Australia’s TAB has launched a rebranding campaign to show its commitment to a more personalised and rewarding betting experience for its punters.

The campaign, created by 303Lowe, will run across TV, press, digital, outdoor and tactical activity around the AFL Grand Final and Spring Racing Carnival, which will appear in the coming months.

The rebrand includes store signage, an all new website and product improvements, in addition to rebrands of TABradio previously Racing Radio and TABform newspaper, all of which have rolled out this week.

The 90-second TVC celebrates the brand’s...

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